Форум Дніпропетровської державної фінансової академії

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Used as an inexhaustible source of information, open data is now an integral part of the toolbox of any good salesperson and constitutes the basis for prospecting today. What is opendata? Open data (“open data”) consists of public data such as political, economic, social, geographical and financial data. Also translated as open data, open data is characterized by free access to this data. These data can be exploited and used and therefore constitute an essential source of information for researchers, journalists or any user seeking information.

Open data data must meet several criteria: primary: the data must be unprocessed fresh: regularly updated and available as soon as Industry Email List they are published accessible: free of charge, in an open format, free or at a reasonable cost non-discriminatory: usable by everyone readable: machines must be able to read them However, open data is part of a legal framework: that of the GDPR. Public data must respect the privacy of individuals.



Why use open data to prospect? Open data harbors real opportunities for business growth. Indeed, the free and unlimited access to sources of information makes it possible to collect data on its prospects and its customers. Whether in press releases or press articles, companies are leaving more and more information behind on the internet. By using data from open data, you can enrich your CRM, create your own prospecting files, collect enough information for your market studies. Open data therefore becomes a real lever for optimizing your long-term sales and improving your conversion rate.